What comes? The egg or the chicken? Or more to the point, the website design or the content? While many people think that the most essential element of their website is the style, in reality its the material. Ever heard the phrase, material is king? Its used for a factor. People engage in your services or purchase your products due to the content you offer them, the images that they see of your products etc. However more to the point, the content then drives the design of the website. Attempt developing a site with no conte … What size should the web page be? Where should the images be placed? What should be included in the navigation bar? Sounds like we have an issue!

I’m not stating style isn’t crucial. The reverse is true. Nevertheless, designing without the end lead to mind is a recipe for catastrophe, leading to consistent website style redevelopment (an expensive workout if somebody is creating the website for you) or the adjustment of content to fit the design (a definite no-no!).

What material do we require to offer prior to we can start with the style? For each page, lay out the goals that you are attempting to accomplish for the page – that will assist you identify what material must be on the page. Write the material and determine which images need to go with the material.

When the pages have been determined and the material is written, we can now add the other missing components required to develop the website. Do you have any pre-existing ideas regarding the look and feel of the site? Are there any sites you have seen that reflect these concepts?

Once you have gone through this procedure, you will have significantly reduced the cost and headaches of site design … resulting in a website that will meet your objectives and be something that you take pride in and happy to advise to your customers.

Or more to the point, the site style or the content? While most people believe that the most crucial element of their site is the design, in reality its the content. More to the point, the material then drives the design of the site. Creating without the end outcome in mind is a dish for disaster, resulting in consistent site style redevelopment (a costly exercise if someone is creating the website for you) or the adjustment of content to fit the design (a definite no-no!).

When the pages have been identified and the content is written, we can now include the other missing aspects required to create the website.

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