I’m not saying style isn’t crucial. The reverse is real. Creating without the end result in mind is a recipe for disaster, resulting in continuous site style redevelopment (a costly exercise if someone is developing the site for you) or the adjustment of material to fit the style (a definite no-no!).
What content do we need to provide prior to we can start with the style? For each page, lay out the goals that you are attempting to accomplish for the page – that will help you identify what content ought to be on the page. Write the material and identify which images need to go with the content.
Once the pages have been identified and the material is written, we can now add the other missing elements needed to create the site. What branding exists within the company (ie. Logos, corporate colours etc). Do you have any pre-existing concepts concerning the look and feel of the site? Exist any sites you have seen that reflect these ideas? Will call kinds, shopping carts or email lists be required?
When you have actually gone through this procedure, you will have significantly reduced the cost and headaches of website design … leading to a website that will meet your objectives and be something that you are proud of and ready to suggest to your clients.
Or more to the point, the site design or the content? While many people think that the most crucial element of their website is the style, in reality its the material. More to the point, the content then drives the style of the website. Designing without the end result in mind is a dish for disaster, resulting in continuous site design redevelopment (an expensive workout if somebody is developing the website for you) or the adjustment of material to fit the design (a guaranteed no-no!).
Once the pages have actually been identified and the content is written, we can now include the other missing aspects required to create the site.